DE SOI
Pop megastar Katy Perry partnered with Master Distiller Morgan McLachlan to create De Soi, a line of non-alcoholic apéritifs that deliver pleasure with restraint.
Services:
Brand Manifesto
Brand Positioning
Brand Personality & Voice
Packaging Copy
PACKAGING copy
manifesto
(Hat tip to Noel at Nomads Creative who turned the manifesto into the voiceover for this awesome brand video.)