DE SOI:
SPRITZ ITALIANO
De Soi’s Mediterranean-inspired aperitif encapsulates the essence of il dolce far niente: the sweetness of doing nothing. The newest addition to the portfolio required a name that would instantly communicate the experience of leisurely sipping a classic Italian spritz on a sun-kissed afternoon.
Services:
Product Naming
like a dance on your tongue
“‘Spritz Italiano!’ Perry says in an Italian accent. ‘We love calling it that, especially the "o” part of the Italian-o. It feels like a dance on your tongue.’”
-KATY PERRY, De Soi Co-Founder
as told to Condé Nast Traveler
May 2024
